There's a lot to be scared of during the Halloween season - the new Haunting of Hill House series has kept us awake for a week. Translating your customer data into actionable insights, on the other hand, shouldn't keep you up at night.
In the spirit of the season, we've uncovered the unique behavioral insights of Halloween Enthusiasts - those who love the holiday as much as Michael Myers. Check them out below and contact us if you're ready to uncover insights about your brand’s audiences.
They’re prepping for the holiday by creating their costumes from scratch.
These Crafting Enthusiasts and DIYers love to create, and will make their own outfits, accessories, and decorations this year.
Their homemade costumes are inspired by their favorite characters.
You’ll see them in costumes like Daenerys Targaryen or Hans Solo, indexing highly for Sci-Fi Movie and TV Enthusiasts, Game of Thrones Fans, and Star Wars Fans.
They can’t wait to visit their favorite haunted houses.
From Halloween Horror Nights at Universal Studios to Fright Fest at Six Flags, you can find these Halloween Thrill Seekers testing their bravery at Amusement Parks around the country.
They’re ready for trick-or-treaters, candy in hand.
Americans purchase nearly 600 million pounds of candy for Halloween each year. These enthusiasts shop for candy at big box stores like Target and Walmart, or grocery stores like Kroger and Publix.
They balance their candy intake with healthy diets.
Everyone loves to indulge in their favorite sweets after trick-or-treating, but these Halloween Enthusiasts try to keep a healthy diet year-round. They index highly as Healthy Snacks Shoppers, Vegans, and Paleo Eaters.
They know the importance of brushing away their treats.
Did you know that in 2014, emergency dentist visits increased by 80% on Halloween when compared to the rest of October? These Halloween Enthusiasts knew that, because they are 7.6x more likely to be Dentists, and 19.6x more likely to be Oral Hygiene Shoppers.