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ID-free Custom AI
The new privacy-by-design behavioral targeting solution that performs on par with cookies
What is ID-free?
ID-free is the answer for advertisers looking to get ahead of privacy concerns. Unlike contextual, which tries to infer behavior from content, or conventional behavioral, which tracks browsing history, ID-free is a new category of targeting that provides performance without user tracking.
Powered by patented neural network technology that constantly analyzes hundreds of millions of anonymous digital journey patterns to learn the behavioral signals underlying any web visit. It uses this continuously refreshed dataset to derive a multidimensional map of the web where the closer the points, the more similar the actions of visitors to those sites.
Your brand’s model is customized using your first-party data as the seed dataset, creating just-for-your-brand predictions to select the impression opportunities that drive performance. This makes ID-free the ideal choice for advertisers who want to get ahead of consumer privacy concerns without compromising campaign performance.
Why use ID-free now?
PROOF
Future-proof your strategy and reach high-propensity customers without IDs today
PREPARE
Refresh your strategy by adding ID-free while continuing to harness the power of our ID-based tech
PERFORM
ID-free reaches users without any ID, meaning it works on any site, browser, or device while performing on par with cookies
ID-free Custom AI Success Stories
ID-free Custom AI Audiences Grow Shipment Bookings for Logistic Company
A transportation and logistics company challenged Dstillery to help prospect new members of its niche target of freight shippers. They tested Dstillery’s new ID-free Custom…
ID-free Custom AI Delivers Paw-some Results for Pet Supply Brand
An online pet pharmacy turned to Dstillery to help prepare for the cookie-less future. They tested our new ID-free targeting solution with the goal of…
Privacy-Friendly ID-free Digital Ad Targeting
Dstillery’s new method for ID-Free targeting of digital advertising can effectively target users with no identifiers or user history of any kind. Download our full…
Activate Your Audiences Everywhere
Find Dstillery audiences wherever you already activate media.
“Dstillery has allowed us to target our marketing message with pin point accuracy as opposed to a broad message that we had in the past. The result is an increased conversion rate.”
SOK VERDERY, Director of Digital Strategy at Comporium
Get Started with ID-free Custom AI today
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Not ready for Custom AI?
If you’re looking for an audience solution but don’t have first party data available, explore our other custom targeting options below.
Custom Built Audiences
Customize our Pre-built Behavior, Location, and Demographic Audiences to meet specific campaigns goals.
Pre-built Audiences
Immediately activate any of our 2,500+ Pre-built Behavioral, Location, and Demographic Audiences.