Outlook 2022: A Year of Rethinking, Not Simply Predicting
“We live in a rapidly changing world where we need to spend as much time rethinking as we do thinking.” – Adam Grant, Organizational psychologist at Wharton, #1 NYT Bestselling Author of THINK AGAIN
Never, in the span of most of our lifetimes, has this concept of rethinking held so much meaning. Our Perfect Storm of Pandemic + Political Unrest + Educational Crisis is not simply a call-to-arms to embrace Resilience. Rather, it’s a defining moment when the Winners will be those who rethink past assumptions and reimagine the future.
What does any of this have to do with Adtech in 2022? Isn’t it enough to take the position of an Innovator, offering the best, newest, most exclusive solutions? If we build it, will they come?
Within the digital marketing industry, we see no shortage of brilliant, thought-leading predictions, innovations, and new-to-the-world offerings. A few weeks into this new year, we spotlight three defining forecasts:
Adweek Outlook 2022
Adweek Outlook 2022, featuring our Chief Data Scientist, Melinda Han Williams, offers a series of recent livecasts, capturing every angle of the adtech ecosystem. Click here to watch Melinda’s presentation, sharing how marketers can engage with consumers on their terms, in a privacy-first digital landscape.
GroupM Forecast
This time last year, we were fortunate to have GroupM’s Global President of Business Intelligence, Brian Wieser, join Dstillery’s Chief Data Scientist, Melinda Han Williams, and our CEO, Michael Beebe, forecasting this past year’s trends. His latest report looks ahead with predictions for the coming year.
Web Summit 2022 Marketing Trends Report
This November in Lisbon, at “Europe’s biggest tech conference” (Reuters), “The giants of the web assemble” (Wall St. Journal). Check out the Dstillery reference on p. 9, under “A world without Cookies” here.
With each of these, and so many others, the unique challenges that our world, our industry and our future brings have a common denominator: They’ve forced us to rethink our previous assumptions, to take nothing for Granted, and to view predicting [the future] as less Crystal Ball, more Science. All of which works to our advantage, since Science, and specifically Data Science, is at the heart of everything we do.
