Serving Up Our Best Tennis Audiences


New York City hosts a number of events that bring people in from all over the world. Times Square for the New Year’s Eve ball drop, Yankee Stadium (and sometimes Citi Field!) for the World Series, and Museum Mile for much of the world’s greatest art. It’s no surprise then, that every summer people travel to the USTA Billie Jean King National Tennis Center to watch the action at the U.S. Open. In anticipation of the event, we turned to Audience Studio to gain insights on the players and fans in our Tennis Players Audience.