Shop ’til You Drop: Winter Retail Audiences

Dstillery’s premier product, Custom AI Audiences, helps brands achieve unmatched growth and new customer acquisition by taking your best customers and scaling them. An outdoor retailer partnered with Dstillery to increase consideration for its winter products. The benchmark for success was a $2.00 cost per site visit.

Dstillery was able to leverage the brand’s CRM data, comprised of high-value customers, to use as a seed set for Custom AI Audiences. These audiences were targeted across viewable video inventory. Because we placed ad viewer pixels on the video creatives, we were then able to sequentially message users who watched the ad in full with a display creative.

The combination of Custom AI Audiences and sequential messaging drove in-market consumers to the brand’s website at a $0.16 CPSV, well below the original goal.

Click below to learn more and view our list of Pre-Built Audience Recommendations for your Retail campaigns.

Interested in reaching your best customers in your upcoming programmatic campaigns? Our audiences are ready to activate today! Reach out to your Account Executive or email us at for more info.

View Pre-Built Audience Recommendations