ID-free Custom AI
Privacy-by-design, behavioral targeting that performs on
par with cookies — without user tracking.
What is it?
For advertisers who want scale without sacrificing performance, ID-free Custom AI is a targeting solution that reaches up to 80% more prospects while performing on par with cookies – without any identifiers.
ID-free doesn’t use contextual or identifier signals to work, setting it apart from any other products on the market today. Our patented, privacy-by-design solution defines a new category of targeting we call ‘behavioral inventory,’ using AI to associate inventory with panel-based journey patterns to predict brand interest.
How does ID-free work?
ID-free constantly analyzes hundreds of millions of patterns and learns the behavioral signals underlying any web visit. When combined with first-party data, ID-free offers just-for-your-brand predictions to select the impression opportunities that drive performance.
By looking at the behavioral intent behind every possible ad impression, beyond limiting contextual or identifier signals, ID-free captures the right ‘moment’ to achieve both precision and scale.
ID-free constantly analyzes hundreds of millions of patterns and learns the behavioral signals…
Future-proof your strategy
and reach high-propensity
customers without IDs today
Refresh your strategy by adding
ID-free while continuing to
harness the power of
our ID-based tech
ID-free reaches users without
any ID, meaning it works on any
site, browser, or device while performing on par with cookies