The Map of the Internet
Powering our ID-free™ technology
The Map of the Internet (MOTI) is Dstillery’s deep understanding of how people browse the web, helping us build high-performance models for your brand. MOTI uses a continuous influx of hundreds of millions of browsing journeys from an opt-in, de-identified panel to detect patterns and learn the behavioral signals underlying any web visit. When you combine MOTI with your brand’s first-party data, your custom model predicts the exact right moment to reach your audience.
Here’s How MOTI Works
STEP 1
Start with MOTI (colors show similar user intent for websites)
STEP 2
MOTI is ready for your brand’s first-party data
STEP 3
Red signals positive brand intent, blue signals negative brand intent
STEP 4
Your signals are expanded across the entire internet, ranking websites for your brand intent.
Ready for
ID-free?
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