The Map of the Internet

Powering our ID-free™ technology

The Map of the Internet (MOTI) is Dstillery’s deep understanding of how people browse the web, helping us build high-performance models for your brand. MOTI uses a continuous influx of hundreds of millions of browsing journeys from an opt-in, de-identified panel to detect patterns and learn the behavioral signals underlying any web visit. When you combine MOTI with your brand’s first-party data, your custom model predicts the exact right moment to reach your audience.


Here’s How MOTI Works

STEP 1

Start with MOTI (colors show similar user intent for websites)

STEP 2

MOTI is ready for your brand’s first-party data

STEP 3

Red signals positive brand intent, blue signals negative brand intent

STEP 4

Your signals are expanded across the entire internet, ranking websites for your brand intent.



Ready for
ID-free?

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